![]() Unlike their older incarnations, digital billboards, or DOOH: Plus, they’re rapidly surpassing their static and electronic predecessors for the ease, options, and versatility they offer to brands and businesses that make OOH a crucial part of their advertising strategy. That’s a digital billboard in a nutshell. Now, imagine it pulsing with light, projecting an advertisement of such technicolor brilliance you can’t help but stop and stare. 1 Imagine one of the old-fashioned billboards you’ve seen thousands of times on roads near and far. What is a Digital Billboard?ĭigital billboards use stunning LED lights to display digital advertisements. Read on to find the best tips and tricks you need to know to start integrating digital billboards into your digital OOH campaign strategy. No matter if you buy a Miami billboard or one in LA, the result is an advertising medium that attracts the eye and sparks the imagination, engaging consumers and converting impressions to profits.īefore you start plugging in your billboard advertising, let’s review some digital billboard best practices. These are just a few of the hallmarks of digital billboards, one of the most exciting and effective forms of out of home advertising (OOH),ĭigital billboards combine the classic appeal of traditional static billboards that consumers trust with the pizazz of the latest technological innovations. Motion-activated displays, rotating posters, and interactive advertisements. Bright, dazzling colors and moving graphics. In the advertising industry, the goal is to stand out from the crowd, which has become easier through digital marketing.
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